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The Pantone Color Institute, the world's most respected authority on color trends and forecasts, just released it's selection for Color of the Year:
According to Pantone, the rationale behind their decision lies in the psychological implications of red:
Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun.
This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before.
We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy. The Color of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.
Personally, I like the bit about exuding rebellion (heck, the name Miriam means rebellion), and I'm interested in your opinion.
What do you think of this year's selection?
Drop me a line and let me know your thoughts.
With vivacious-magenta-inspired gratitude,